Imagine sitting in solitude on the rugged, wide plains of the American West, firelight on your face, indigo-blue night skies above. There is nothing around save for the soft, desert wind. You. Are. Free.

"A fire fanned by the wind, a desert in flames. As if bursting from the earth, Chergui, a desert wind, creates an effect that involves suction more than blowing, carrying plants, insects and twigs along in an inescapable ascent. Its full, persistent gusts crystallize shrubs, bushes and berries, which proceed to scorch, shrivel up and pay a final ransom in saps, resins and juices. Night falls on a stillsmoldering memory, making way for the fragrant, ambery and candied aromas by the alchemist that is Chergui."Serge Lutens

A perfume line created by Serge Lutens in his own image. Minimalist, straight lined, angular and uncompromising, each of these bottles with their refined style reflects the exacting nature and character of their creator. A sobriety which enhances the richness and sumptuousness of the perfumes, whose scents and colours are as numerous and as nuanced as precious stones and our personalities.